Life Sciences in the 21st Century:
Agriculture and Life Sciences:
Applied Biology From an Industrial Perspective
Lecture 12: Outline

Product Development in the Food Industry

• There were 15,006 new products introduced in 1994
• It is very difficult to develop a successful new product
• Things which must be considered:
  • Cost
  • Time frame for development
  • Feasibility of processing a product at large scale
  • Longevity of concept

New Product Development: From Benchtop to Market

• I. Concept Generation
  • Market Research Studies Trends in the Marketplace
  • Brainstorming for Ideas
    • Marketing
    • Market Research
    • Creative Foods
    • Product Development
  • Marketing Brings Idea to Product Development

• II. Prototype Development
  • Kitchen Work
  • Flavor and Ingredient Evaluation
  • Develop Several Prototypes
  • Keep Ideas Broad

• III. Market Research
  • In-house Panels
    • Employee Taste Tests
    • Employee Surveys
    • Qualitative Descriptive Analysis
    • Product Guidance Focus Groups
  • Outside Guidance Focus Groups
    • Focus Groups (Local or Regional)
      • Product Building
      • Generate Consumer Ideas
    • Central Location Tests (CLT)
      • Shopping Mall Intercept Surveys
      • Obtain Quick Information
    • Home Use Tests (HUT)
      • National
      • More Specific Information

• IV. Plant Trial and Consumer Testing
  • Special Batch in the Plant
    • Feasibility of Processing
    • Must Use Plant Product for Final Consumer Test

• V.Consumer Testing of Final Prototype
  • Final Home Use Tests (HUT)
  • Must Please Majority
  • While Prototypes Are Being Tested in the Field Other Activities Are Taking Place Simultaneously
    • Preparing for the Marketplace
      • Nutritional Analysis
      • Regulatory Issues (Labels, Approvals)
      • Packaging
      • Creative Foods
      • Photography for Labels
      • Shelf-life Studies

• VI. Product Approval
  • Product Committee
  • Present Results to Management
  • Request for Approval for Product Introduction
  • Everyone Receives Input
    • Marketing
    • Manufacturing
    • Finance
    • Product Development
    • Process Engineers

• VII. Product Specification Development
  • Developing Product Specifications
    • Generate Data from Several Product Runs
    • Ensures Consistent Product
    • Specifications Must Cover All Production Plants

• VIII. Plant Start-Up
  • Assist Plant(s) with Product Start-Up
  • Qualify Each Plant to Produce New Product

Conclusion:

• Product Development Is Exciting
• Allows Exposure to All Areas of a Company
• Involves Teamwork
• Requires Organization/Project Management
• Travel

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